Microsoft’s New Ad Campaign
Thursday, September 18th, 2008 by FuzzThe other day, I was telling people how much I really enjoy the new Microsoft television spots that star Jerry Seinfeld and Bill Gates. It is well documented that I am not a fan of Microsoft, but these commercials are pretty funny and they get your attention.
This morning, I came across the news that Microsoft will now be ditching those ads (they called them ‘teaser spots’) in exchange for a spoof on Apple’s “I’m a PC” commercials. Apparently, they feature celebrities saying, “I’m a PC,” in order to reverse the ‘boring’ stereotype that Apple has created for them.
I think they will just make the celebrities look boring. Ewww. Eva Longoria uses a PC. Gross.
Apple already get tons and tons of celebrity endorsements without putting them in commercials. Turn on any television show or series and you always see stars using Apple MacBook Pros or iMacs as their computers of choice. It’s not just sometimes, either – it’s closer to 90% of the time.
This is a big win for Apple, in my opinion. The unwritten rule says that the only time you’re allowed to mention the competition is when the competition is in front of you. Like running a race, when you start looking behind you, you’re going to get passed. This is free publicity for Apple, and Steve Jobs should send Microsoft a thank you letter.
 
